General Sales Manager

Are you a dynamic sales leader ready to make your mark in a business that’s redefining what’s possible in print and packaging?

Our client is a trailblazer in high-end print and packaging, celebrated for pushing boundaries, setting industry standards, and turning creative vision into reality. With a heritage built on craftsmanship, innovation, and cutting-edge technology, they’ve become the go-to partner for brands seeking packaging that commands attention and elevates perception.

As they continue to grow, they’ve identified the ‘food to go’ sector as a key opportunity for expansion—and that’s where you come in.

The Opportunity

As General Sales Manager, you’ll spearhead the business’s strategic move into this exciting and fast-growing market. You’ll be responsible for shaping and executing the sales strategy, leading a small but talented team, and driving revenue growth through new and existing relationships in the food-to-go packaging space.

This is a hands-on leadership role—perfect for someone who combines strategic acumen with a genuine passion for creating standout packaging solutions.

Key Responsibilities

• Develop and execute a growth strategy focused on the food-to-go packaging market.
• Build and nurture strong relationships with both new and existing clients, identifying opportunities to add value and deliver innovative solutions.
• Lead, coach, and inspire a sales team to achieve and exceed targets.
• Collaborate with internal teams across design, production, and innovation to deliver high-impact, commercially successful outcomes.
• Monitor market trends, competitor activity, and emerging technologies to ensure the business stays ahead of the curve.

About You

You’ll bring a blend of strategic sales leadership and deep sector knowledge, ideally with a proven track record selling packaging into the food-to-go or FMCG market. You thrive on building relationships, spotting opportunities, and inspiring others to deliver excellence.

You’ll also have:

• Strong experience in print or packaging sales, ideally within food-to-go or foodservice.
• A consultative approach with a keen eye for design, innovation, and premium quality.
• The ability to lead from the front, motivate teams, and drive business growth.
• Commercial awareness and confidence to operate at senior stakeholder level.

Why Join?

This is more than a sales leadership role—it’s a chance to shape the next chapter of an award-winning company’s growth story. You’ll be joining a business that values creativity, collaboration, and continuous improvement, where your ideas and expertise will have real impact.

If you’re ready to combine your commercial flair with a passion for premium packaging, we’d love to hear from you.