Everybody has a smartphone these days and ever-increasing functionality means they are a tempting – sometimes dangerous – distraction Words Rob Gray
In 2015, Ofcom headlined the press release to its annualCommunications Market Report: The UK is now a smartphone society. It’s hard to disagree. And needless to say, the trend towards greater smartphone usage has continued since.
A year later and Ofcom’s 2016 research found that 71% of UK adults own a smartphone – outstripping laptop ownership, and up from 66% in 2015. It also concluded smartphones are the most widely used device among adults for accessing the internet. Almost everyone seems to be carrying around a shiny Samsung or Apple handset and unsurprisingly, penetration is highest among younger adults. More than nine in 10 under-34s own a smartphone.